When Accurate Assessment told us they wanted to rebrand their business and website, we jumped at the opportunity. While most of us think of assessment development as dry data collection, Leslie Agnello-Dean and Mark Burke are anything but dry. Creative, fresh, full of energy, they needed a web presence to differentiate their approach. Solid data collection practices with a focus on helping clients hear the findings.
We updated their logo with a simple, clean approach signifying the clarity they bring to their clients. We retained the orange logo color, while broadening the color palette on the site towards warm, friendly colors.
Bring illustration into the mix.
We knew the illustrations were a key source of tone for the site and worked hard to find the right solution. Playful, accessible, and visually complicated while at the same time understandable . . . just like their assessments.
Paula’s expertise and counsel has been a great addition to our work. The best thing about her, besides of course the excellent work she does, is her ability to help create a practical solution. There are many times where our clients don’t know what they want – they just need help.
Now apply the brand to presentations.
Once we had completed the Accurate Assessment website, the next step was to apply the branding to a PowerPoint template. Assessment results often deliver bad news to an organization…which they may not want to hear. Accurate Assessment has a unique, fresh approach to delivering assessment results. Smart, positive, and clear presentation of the data allows their clients to hear, feel, and make changes based on the findings.
The template comes with multiple graphic options, full color palette, section page designs to facilitate pacing, data animation, and enough flexibility for Accurate Assessment to develop presentations on their own.