Advantage Performance Group is a leading global player in the consulting/learning industry. Sales performance, leadership, business acumen. Comprehensive offerings and a large sales network. They came to us to update their website.
Big post-it site map
We worked together to examine Advantage’s audience and their goals for the site. We developed large site maps using post-its on the wall to figure out the new navigation. Layouts were developed and we worked with Laura Daly who wrote the site.
The new approach was focused on guiding visitors through case studies via business issue. A much simpler site than their previous iteration, it has proven to be easier to manage. The site was built by Advantage’s webmaster, Julie Wolpers at Webcurrent Communications.
The great thing about working with Paula is that she understands our business. It’s one thing to be brilliantly creative, but in addition to that, she is able to help our business achieve its goals. She has been able to communicate what we want our clients and prospects to know in ways far beyond what we have been capable of doing. She is proactive in suggesting what would work, even when we’ve had other ideas. Because she does that we trust her to do the right thing to help us.